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Subway Franchise Development

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Turning brand recognition into franchise interest.

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Subway was looking to attract prospective franchise owners through a targeted LinkedIn lead-generation campaign. The challenge was to make franchise ownership feel both ambitious and accessible.​

 

My role: concepting & content for Linkedin paid social & lead generation assets

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from brand awareness to business ownerership

Subway needed to turn familiarity with the brand into consideration among prospective franchise owners. The campaign was built around five distinct prospect personas, with messaging tailored to different motivations for ownership. I developed campaign concepts across territories including entrepreneurship, leadership, operational support, and brand momentum, carrying the story from paid social through the lead-generation experience.​

 

The campaign generated nearly 600 prospective franchisee leads in under 90 days, while optimization brought cost per lead below the industry average.

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