EMILY KATE SWET
ebbo Loyalty Solutions
Building a stronger B2B content presence after a brand transition.
My role: strategy, editorial direction & execution
A clearer point of view for what comes next.
After a merger, rebrand, and business transition, ebbo was entering a new chapter. The opportunity was to establish a more distinct, future-facing position in the loyalty space — one grounded in expertise, original thinking, and a clear point of view. I helped shape the content strategy behind that evolution, creating research, thought leadership, web, LinkedIn, and sales content designed to build visibility, authority, and momentum for the brand.materials, helping create a more consistent and recognizable B2B presence.
Research & Long Form Content
2024 Apparel Loyalty Data Study
Original research exploring how loyalty programs influence engagement, behavior, and value in the apparel category.
2023 Paid Enrollment Data Study
Research focused on how paid enrollment can support acquisition, engagement, and incremental revenue.
CommerceNext Sales Enablement
Sell sheet connecting ebbo's loyalty capabilities to a sharper commercial story around growth, monetization, and customer value.
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Selected Thought Leadership
I helped evolve the blog from broad loyalty listicles into a more point-of-view-driven editorial channel, with sharper arguments, more timely industry questions, and content designed to contribute something meaningful to the conversation.
The Most Expensive Loyalty Benefit is the One They Forgot They Have
A point of view on benefit visibility, perceived value, and why forgotten perks weaken loyalty.
Retail's Ticking Clock
A timely look at why loyalty teams need to move faster as customer expectations, technology, and competitive pressure continue to accelerate.
Paid Loyalty Programs — Are Customers Willing to Buy?
An exploration of why consumers are willing to pay for loyalty — and what brands need to deliver to make the model feel genuinely worth it.
2026 Banner Ad Campaign
A multi-message digital campaign positioning ebbo around stronger customer relationships, loyalty performance, and revenue growth.
