Hello!

I’m Emily, a senior content strategist who likes making complicated things make sense.

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Over the years, I’ve worked across B2B, destination, loyalty, luxury, health and wellness, and technical industries — developing brand voices, shaping content strategy, creating campaigns, and turning complex products and ideas into stories people can actually understand and act on.

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I’m happiest somewhere between strategy and execution: figuring out what the story should be, why it matters, and how it should come to life across channels.